Business Model Creation and Development

Brno University of Technology

Dates of the course

Application submission:
25. 10. 2024 – 5. 11. 2024
Start:
06.11.2024
End:
13.12.2024
Venue:
Fakulta podnikatelská, Kolejní 2906/4, Královo Pole, 61200 Brno 12
Course fee:
0.00 CZK

I am interested in the course

Overview:

Brno University of Technology

Faculty of Business and Management

Field of study:
Interdisciplinary programmes involving broad field 04
Number of credits:
4
Course length:
104 hours
Assessment type:
Continuous evaluation, Problem based learning, Group performance, Peer review
Teaching language:
Czech

Course description:

The course focuses on basic practical analysis and creation of business models. The aim of the course is to teach students how to work with the basic methodologies used for creating business models and their innovation (CANVAS, LEAN CANVAS) and to be able to use them practically.

Course content:

The course content:

1) The essence of business models, their interdisciplinary links

2) The three basic pillars of business models, their nature and interrelationships

3) Value proposition

4) Value architecture

5) Profit equation

6) LEAN CANVAS model

7) CANVAS model

8) Comparison of models and their interdependence

9) Creating a plan for implementing the business model

10) Use of AI tools for decision support

11) Trends in business model development and innovation

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