Marketing and Business

VŠB - Technical University of Ostrava - Faculty of Economics

Key information
Field of study:
Marketing and advertising
Study language::
EN
Study program code:
N0414A050002
Application deadline:
31.01.2027
ISCED code:
0414
Study form::
full-time
Study duration:
2 years
Number of applicants in the last academic year: 88
Number of admitted students in the last academic year: 30

The aim of the program is deepening students’ knowledge of issues which are necessary for active influencing markets and the successful conducting marketing and business campaigns. The aim of the Master's program is to prepare qualified professionals who will be able to perform analytical and managerial functions in marketing and business at the top and middle level of management and highly specialized activities within marketing agencies.

Application and admission procedure
Admission procedure form:
written test
Application start:
01.10.2026
Application deadline:
31.01.2027
Application fee:
700.00 CZK

Applications must be submitted via IS, the condition for acceptance is completion of a bachelor’s or master's degree, including diploma supplement and passing entrance examinatio in English and test of General Academic Prerequisites (GAP) via https://www.scioexams.com/.

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Study

The philosophy of the degree curriculum is based on the potential future employment opportunities of graduates, and focuses especially on developing professional knowledge of marketing management, business strategies, international marketing, business marketing, digital marketing, marketing research, product management, foreign trade operations. The content of the study is to acquire professional skills in the following areas: creation of marketing strategy and marketing plan, creation of business strategy and business plan, analysis of the marketing environment on domestic and international markets, formulation of a strategy for entering foreign markets, conducting operations on foreign markets, application of marketing tools on business markets, development and introduction of a new product into the market, developing a brand strategy and brand success analysis, creation and evaluation of campaigns in the online environment, keyword analysis for SEO, content marketing, PPC, application of advanced statistical methods in marketing research, using social media to build a competitive position.

University

School detail

Institution type:
public
Founded:
1849
Abbreviation:
VSB
Number of students:
13687
Number of international students in degree programs:
1760
Number of international exchange students:
618
Number of international alumni
261

Choose VSB – Technical University of Ostrava and study at a university that has brought together engineering, economics, natural sciences and the arts for more than 175 years. Its modern study programmes respond to real-world challenges and build on top-level fundamental and applied research. Thanks to its tradition, close cooperation with industry and partnerships with many Czech and international universities, you will join an environment that creates innovative solutions across a wide range of fields and gives graduates strong career prospects.

Contacts

Contacts

Field of study:
Marketing and advertising
Study language::
EN
Study program code:
N0414A050002
Application deadline:
31.01.2027
ISCED code:
0414
Study form::
full-time
Study duration:
2 years
Number of applicants in the last academic year: 88
Number of admitted students in the last academic year: 30

The aim of the program is deepening students’ knowledge of issues which are necessary for active influencing markets and the successful conducting marketing and business campaigns. The aim of the Master's program is to prepare qualified professionals who will be able to perform analytical and managerial functions in marketing and business at the top and middle level of management and highly specialized activities within marketing agencies.

Admission procedure form:
written test
Application start:
01.10.2026
Application deadline:
31.01.2027
Application fee:
700.00 CZK

Applications must be submitted via IS, the condition for acceptance is completion of a bachelor’s or master's degree, including diploma supplement and passing entrance examinatio in English and test of General Academic Prerequisites (GAP) via https://www.scioexams.com/.

ApplyOpens in a new window

The philosophy of the degree curriculum is based on the potential future employment opportunities of graduates, and focuses especially on developing professional knowledge of marketing management, business strategies, international marketing, business marketing, digital marketing, marketing research, product management, foreign trade operations. The content of the study is to acquire professional skills in the following areas: creation of marketing strategy and marketing plan, creation of business strategy and business plan, analysis of the marketing environment on domestic and international markets, formulation of a strategy for entering foreign markets, conducting operations on foreign markets, application of marketing tools on business markets, development and introduction of a new product into the market, developing a brand strategy and brand success analysis, creation and evaluation of campaigns in the online environment, keyword analysis for SEO, content marketing, PPC, application of advanced statistical methods in marketing research, using social media to build a competitive position.

University

School detail
Institution type:
public
Founded:
1849
Abbreviation:
VSB
Number of students:
13687
Number of international students in degree programs:
1760
Number of international exchange students:
618
Number of international alumni
261

Choose VSB – Technical University of Ostrava and study at a university that has brought together engineering, economics, natural sciences and the arts for more than 175 years. Its modern study programmes respond to real-world challenges and build on top-level fundamental and applied research. Thanks to its tradition, close cooperation with industry and partnerships with many Czech and international universities, you will join an environment that creates innovative solutions across a wide range of fields and gives graduates strong career prospects.

Contacts

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